Implementing a quiz on your website will allow visitors to answer the questions you need to qualify them as a good lead. At the end of the quiz, you can provide them with a free resource (e-book or PDF), which will add value to your quiz. Speak directly to potential leads With B2B marketing, it's never easy to connect directly with business owners or executives. You usually have to go through other channels (AP, employees and receptionists) before you can get to the boss.
Try to connect with business owners directly through platforms such as LinkedIn. LinkedIn is a business-centric platform, so if you pitch something to an executive, it will be accepted. In some cases, other platforms such as Email, WhatsApp or job title email list Facebook may work, but you run the risk of upsetting the person you are contacting. If you are considering using these platforms to communicate with potential prospects, it is best that you do your homework first by learning more about the person you are contacting. Once you have successfully contacted an executive, you need to ensure that you have a high quality presentation or sample.
Get referrals Referrals are a powerful source of quality leads. If anyone used your product and saw great results from it, they would recommend it to their colleagues and friends. In most cases, they won't spread the word to people with little or no interest in your product, because it will be a waste of time. Instead, they'll ask someone they think will have the finances and the need for your product, which is the description of a quality lead. However, customers won't automatically hand you quality leads. You will need to ask for references from your clients. You can encourage this process by offering a discount on the next purchase.