A solid landing page is one of the most effective ways for a company to maximize its online presence. In fact, data shows that landing pages can increase conversion rates by as much as 100% if executed the right way. So how does it work? Landing pages are designed with a key goal in mind, using persuasive copy and eye-catching imagery to convert visitors into leads and then send them to the next stage of the buyer’s journey. An amazing landing page isn't just a sales pitch - it's a way to connect with your audience by expressing your solutions to unique problems your visitors may face. Let’s take a look at how to build the perfect landing page and some examples of companies doing it right. Build the perfect landing page First thing: It's important to understand that each case is unique when it comes to developing a powerful landing page. While some landing pages may need to be lengthy, others may need to be minimal and to the point. So while there may not be a one-size-fits-all approach you can use, there are a few basic elements that should be included on your landing page. These elements include: A persuasive call-to-action (CTA) is where it grabs the reader's attention. Clearly state the title of the product you offer. Visual components related to your product or service, such as a video or picture of the product in use. Scannable and understandable copy.
Often times, simplicity is the best way to create conversion-driven landing pages. Why: According to a study conducted by the Nielsen Norman Group, the average person reads 20% to 28% of the written content on a web page. Adding unnecessary information to your landing page can distract or confuse your visitors, so make sure your message is short and direct. Save more technical information for your blog content or downloadable resources. Sometimes contextual examples are more helpful than general tips, so now let's jump to five different landing page examples that are effective ways to generate more leads and break down their approach. 1. SproutSocial With eye-catching images, social media management company SproutSocial has managed to create a landing page where readers can browse and learn about what the industry mailing list has to offer. Sprout's landing page tells visitors how to use their management platform to enhance social media marketing campaigns in just a few sentences. Additionally, placing a bright green CTA button under the headline grabs the reader’s attention, encouraging them to sign up for a free trial and see for themselves how they can improve their social media marketing. When scrolling down, visitors see screenshots of the platform and titles describing some of the services SproutSocial offers. What's especially great about this landing page is its word choice. Rather than simply highlighting their services, Sprout uses each headline to show how visitors will achieve better results with the help of their social media solutions. 2. Black Potter Blackbaud's Target Analytics landing page does a great job of summarizing what's on offer without cluttering the landing page with irrelevant information.
The first thing visitors notice when reading the landing page is that Blackbaud is committed to using a data-driven approach to enhance fundraising. The bright red headline grabs the reader's attention immediately, highlighting the vital role data plays in organizing fundraising efforts. By listing the key benefits of smart data using bullet points, Blackbaud effectively summarises in a quick and easy-to-read way what their platform has to offer. Another great feature of this landing page is the video clip to the right of the Target Analytics description. This video is not only an explanation of how Target Analytics works, but also a testimony from the director of the Smithsonian Institution, who explains in detail how Target Analytics has helped their programs evolve over the pa